Macy's asked FIG to create a video to help their new CEO make the announcement of their new brand platform:
MAKE LIFE SHINE BRIGHTER.
The video features real Macy's employees from all walks of life, from a store manager to a fashion merchandiser to an IT guy to the CEO himself, all giving their answer to "How do I make life shine brighter?" Everyone is shown on the same level to show how the wide variety of roles at Macy's come together to make their customers feel special.
This video was filmed at the Macy's Parade Studio, a New Jersey warehouse center, and before dawn in the empty, iconic Herald Square store.