To replace the iconic campaign "THE MAGIC OF MACY'S" FIG created
The Celebrate campaign was all about every day's little victories, the small things that make each day special.
Beyond typical campaign assets, we proposed starting a monthly magazine to be mailed monthly to Macy's 400,000+ cardholders and available in store. Instagram would feature additional content and celebrity editors and contributors. This would help transition Macy's from a historic department store into a modern lifestyle brand.