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MACY'S


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HOLIDAY CAMPAIGN

CREATIVE DIRECTION UNDER DAVID GIBSON, NATHAN LENNON, & SPENCER LAVALLEE

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FIG's holiday campaign for Macy's was inspired by an unfortunate realization:
THE INTERNET SAYS SANTA ISN'T REAL.

The Santa Project was an ambitious nationwide mission designed to overcome internet cynicism (and negative SEO) with positive expressions of belief. We called on people of all ages to post a photo, message or video with #SantaProject via Twitter, Facebook, Instagram or YouTube to show their support for Santa and the magic of belief.


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